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Consideration-focused bidding strategies

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You should choose this bid strategy if you want to drive as many clicks as possible within a set level of spend.
Goal, Clicks
Bid strategy Maximize clicks: Set bids to try to get you as many clicks as possible within a target spend amount that you choose.
Use case
Budget-constrained campaigns focused on driving clicks
Drive more click volume
Maximize traffic when extra budget is received
Upper funnel keywords that have high assist value in conversion
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