1. The additional conversions you can generate at the same spend using Performance Planner.
2. The incremental number of conversions you can achieve and maximum amount you can spend without diminishing returns (maintain your current CPA)
3. The incremental number of conversions you can achieve and maximum amount you can spend at your desired target CPA goal (in order to remain profitable)
4. Additional spend and resulting conversion scenarios at higher target CPA goals (reduce profitability to increase total conversion volume)
