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Who is a Consumer?

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Any individual who purchases products or services for his personal use and not for manufacturing or resale is called a consumer. A consumer is one who is the decision-maker whether or not to buy an item at the store or someone who is influenced by advertisement and marketing. Every time someone goes to a store and buys a shirt, toy, beverage, or anything else, they make a decision as a consumer. Consumer refers to any person who purchases some goods for a consideration that has been either paid or promised to pay or partly paid and partly promised.
According to the Act, a consumer’s definition is who:
buys goods or hires any service
uses the goods or hires any service with the approval of any buyer or service provider
uses goods and services to earn a livelihood by self-employment.
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